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5 Ways to Maximize Your Courier's Tracking Software (& Increase Sales Conversions)

Five ways to maximize your courier's tracking software

  • Excellent customer service
  • Make them feel you care
  • Thank them for their order
  • Add promos and discount coupons
  • Add a call-to-action (CTA)

You'll most likely agree when we say there are many things to consider when running an e-commerce business. Most especially now that you'll need to prepare for the peak season of online shopping. From ensuring you have enough inventories, you also have to think about marketing, packaging, and which courier service you'll use to ship orders nationwide.

These things can keep any business owner or manager occupied, resulting in overlooking a simple tool that can benefit both the business and the customers. Yes, we're referring to your courier's tracking software, even with cash on delivery couriers.

A courier's tracking software is an essential tool for small businesses. It doesn't only help in keeping tabs on where your packages are; it also ensures that the customers get the service they expect. But did you know that it's also an effective tool to increase sales conversions? Today, we'll show you how to use your tracking software to its fullest potential!

Five ways to maximize conversions through tracking

Excellent Customer Service

The key to any business is excellent customer service. Because without customers, there would be no business at all! If you're using a tracking software, you can use it as a platform to serve them excellently.

Consistently update your customers on the status of their orders by sending them automatic updates and notifications. Doing this will build a sense of transparency and trust between you and your customers, which can make them do business with you again in the future.

Make Them Feel You Care

Make your customers feel that you care about them by sending updates about the status of their orders via text or email. You can also include a personal message of sincere apologies if the shipments get delayed.

Thank Them for Their Order

Another way to use a courier's tracking software to increase sales conversions is by sending a thank you text or email. As soon as your customer receives the package, immediately send a message thanking them for the order. This will leave them with a good impression of your service.

Provide discount coupons and limited-time promos

As you send out a delivery update, you can provide discount coupons or promos to your customers to encourage them to shop again with you.

Add a Call-to-action (CTA)

Last but not the least, you can also add a call-to-action (CTA) in your text or email updates. For example, you can include a link to your website or social media pages to entice them to visit again. Here's a tip! Aside from promos and discounts, one of the best CTAs you can add is an exclusive teaser of your upcoming products.

Now, you can try these simple tips to maximize your courier's tracking software and increase sales conversions! Or better yet, use a shipping platform to automate your shipping process. We're looking forward to that. If you have more tips on maximizing a courier's tracking software, feel free to share them in the comments below!