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What’s the Latest? Popular E-commerce Trends this 2023!

What’s the Latest? Popular E-commerce Trends this 2023!

The Philippines has seen a steady rise in online businesses over the past few years. With more consumers turning to the internet for shopping, online businesses need to stay ahead of the curve and capitalize on emerging trends and technologies.

Now is the perfect time to start preparing your business for what's coming next. Let's look at some of the popular e-commerce trends expected to dominate in the country in the coming months! From AI-driven customer engagement strategies to personalization tactics, we'll cover all you need to know about staying ahead of the game!

Help your customers with a chatbot!

With so many online products and services, customers are often challenged to reach out and inquire about a business. A social media chatbot can help them navigate your offerings and find what they need!

By providing a chat interface on your website or social media page, customers can quickly ask questions and get answers in real time. It can help them feel more confident about purchasing from you.

Plus, chatbots can help you gather valuable customer feedback that you can use to improve your products and services. By engaging with your customers regularly, you can keep them coming back for more.

Find customers using different marketing channels:

Social Media, Search Engine Optimization, and Ads

As the world progresses, so does technology. Businesses are now starting to see the importance of selling online. The Philippines is no stranger to this as e-commerce becomes more and more popular in the country.

There are many ways to find customers when selling online. Social media, search engine optimization, and ads are some of the most common.

Social media platforms like Facebook and Instagram have a large user base in the Philippines. Businesses can create posts and ads that target users based on interests and demographics.

Meanwhile, Search Engine Optimization (SEO) helps businesses rank higher in search results on platforms like Google and Bing. You can do this by optimizing website content for relevant keywords and phrases.

Lastly, ads are another way to reach potential customers online. They can be placed on websites, social media platforms, or search engines. It can also target specific audiences based on location, age, gender, interests, etc.

The best way to find customers online is to combine all these methods. By doing so, businesses will reach a wider audience and have a better chance of making a sale.

Forget courier services; use a shipping platform instead!

The courier service industry in the Philippines is booming. With the rise of e-commerce and the need for couriers to help online businesses, more and more entrepreneurs are looking for ways to save time and money when shipping their products throughout the country. And with the continuous growth of e-commerce, technology in the courier industry also needs to grow with it.

One of the most popular trends in the e-commerce industry nowadays is using a shipping platform instead of the traditional courier service we're all used to. Shipping platforms local to the Philippines, like Shipmates, offer a wide range of features that can save you time and money, such as:

·   Access to multiple couriers: If you've been in the e-commerce business long enough, you understand that having one courier can be unreliable when it comes to consistency, especially for nationwide shipping. Having access to two or more couriers and being able to book shipments in bulk in one platform helps your shipments get to your customers on time more consistently.

·   Automatically generate waybills: Filling up waybills with all your customers' information is a thing of the past. You can automate this process even on your own Shopify website. It helps online businesses save a ton of time which can be used for other valuable things in the business.

·   Choose from Standard and On-Demand Couriers: E-commerce businesses or online shops usually have different couriers to send out packages on the agreed delivery type by the customer. With a shipping platform, not only can you choose from these two delivery types, but you also can do door-to-door delivery, cash on delivery (COD), and track all your shipments all at once.

Use affiliate marketers to promote and sell your products.

Affiliate marketing is a type of online marketing where an affiliate is rewarded for promoting and selling a company's products. The affiliate earns a commission for each sale they drive, and some companies offer higher commissions for affiliates performing well. As an online business owner in the Philippines, you can use affiliate marketers to help promote and sell your products. It can be a great way to reach new customers and increase sales.

To find affiliate marketers, you can search online or contact companies specializing in affiliate marketing. When you work with an affiliate marketer, be sure to agree on the terms of the partnership beforehand. You should also create marketing materials that the affiliate can use to promote your products, such as banners or links. Finally, make sure you pay the affiliate promptly after each sale so that they continue to promote your products.

Our take on what's to come this year:

The Philippines is quickly becoming a hotbed for e-commerce, and businesses are increasingly utilizing the latest trends to stay ahead of the competition. We hope this article has provided some helpful insight into the popular trends you can use in your online business.

From leveraging technology such as AI and chatbots to focusing on customer experience and mobile optimization, there are many strategies you can employ to maximize success in 2023. With these tips in mind, we wish you all the best with your online business endeavors!